Hasbro Inc. has released an extensive merchandise collection for the 2015 Star Wars saga film Star Wars: Episode VII The Force Awakens. The line premiered at Force Friday in September 2015. Packaging for the line includes a portrait of Kylo Ren. The line also included some characters from sources beyond the film, with packaging that still featured Kylo Ren's image but simply removed the subtitle "The Force Awakens" from below the Star Wars logo.